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Apotheosis [ap-uh-thee-uh-sis]
The ideal example; epitome; quintessence: This design is the apotheosis of visual expression.
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Vision [vizh-uh-n]
The act or power of anticipating that which will or may come to be: prophetic vision; the vision of an enterpreneur.
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9 Essential Design Elements
1. Experience
Design is not just about the object created, but also about the way that creation makes us feel, think, or learn. It's about the human response to the things we make for the world.
2. Emotional Appeal
Today we are increasingly designing for the right brain by focusing on the emotional aspects of design and by asking "How will it make people feel?"
3. Spark
How do great designers generate all those great ideas? By asking "What if?" By making unexpected connections. By applying new technologies.
4. Growth
Great design has turned into a powerful competitive advantage for companies that have learned how to do it consistently.
5. Function
Design is sometimes thought to be about form, style, and how things look, but it's also very much about function, or what something does.
6. Aesthetics
The power of beauty is vividly illustrated by the success of companies like Apple. Competing on price and product features is no longer enough.
7. Sustainability
"It's not good design if it's bad for the planet" is the mantra of the sustainable-design movement.
8. Tools
Proper use of technologies, from the humble pencil to the most advanced software, which amplify human imagination and intelligence.
9. Process
The design process is being transformed by new technologies and new approaches that can radically alter traditional design phases, workflows, and outcomes.